What really excites me?
Co-creating AMAZING products.
I flex my analytical and creative skills to create profitable products people want.
Whether that’s enabling the front lines of business with new content, understanding consumers to inform product development, working cross-functionally to bring an idea from concept to launch, or finding that “ah-ha!” moment in a sea of data ..
I am your gal.
Products Launched:
Data driven, empathetic, & boldly curious
Great (and profitable) creations come from a place of understanding your consumers first, building towards a well thought out plan, gut-checking what’s realistic, and then shooting for the moon anyway.
Recommendations:
*hover over quotes to pause*
track record:
Impact made in CPG, retail, & B2B tech.
RUSSELL STOVER CHOCOLATES
HELZBERG DIAMONDS
INFEGY
CBD SCOUTS
RUSSELL STOVER CHOCOLATES
A company of Lindt & Sprungli and is one of the most beloved brands of chocolates in North America with leading positions in gift box chocolates, sugar-free, and seasonal chocolates.
Title: Assistant Brand Manager (Lead for Christmas + support for Easter)
* Improved profitability by nearly 5 points for the most GP-challenged portfolio.
* Developed 12 new products in under a year (not including displays).
* Created a new iconic box for the Christmas base business (developed in less than 2 months). It is now considered a core product for the portfolio.
* Simplified portfolio with over 500+ SKUS by nearly half while still hitting objectives
* Other innovations (2017-2019): Assorted Holiday Big Box, Holiday Expressions Gift Box, Mini Assorted Chocolate Box, Peppermint Bark Favorites Bag, Peppermint Melts Holiday Box, Surprise Inside Bunny, Caramel Copper Signature Tin, Coco the Christmas Pup, Holiday Bars, Mini Hot Chocolate Santas, Cheers! Chocolate Shakers, and various line extensions, display structures for Christmas and Easter.
HELZBERG DIAMONDS
A Berkshire Hathaway company and America’s favorite diamond family for over a century. Over 200+ retail stores nationwide.
Title: Marketing Strategist | Bridal
* Developed and launched the first in-store, consumer-facing, digital finance application.
* Project lead in partnership with IBM to develop Helzberg Diamond’s first artificial intelligence experience online (concept, prototype).
* Refocused digital marketing efforts to drive new customer acquisition
* Decreased partnership expenses by over 33%
* Managed partnerships with David’s Bridal, The Knot, Capital One, and WORTHY
INFEGY
A B2B SaaS company focused on helping marketing agencies, researchers, and enterprise marketing teams understand consumers better and faster through its cloud-based social media intelligence platform, Infegy Atlas.
Title: Market Researcher
* Designed, structured, and conducted all primary research needs for the company
* Qualitative and quantitative research conducted impacted the front lines of business, company communication, marketing initiatives, branding, and product development
* Lead generation reports contributed to closing over $820K+ in new business
* In less than 1 year, opened a new business vertical that created over $182K in revenue
* Managed partnership with the University of Wisconsin-Madison (Innovation and Retail focused programs)
CBD SCOUTS
Launched in October 2018, the website was created to help new customers navigate the world of CBD products. *Think rotten tomatoes, but for CBD! Sold website in April 2020.
Title: Brand Designer & Co-Founder
* Co-founder and jill-of-all-trades (brand marketer, designer, analyst, product-reviewer, writer, newbie-photographer)
Check it out: www.CBDscouts.com
My Specialties:
Consumer Research
UX, buyer personas, advertisements, concept validation, pricing, product messaging, product development, content planning, brand identity
Product Development
End-to-end developments from ideation to launch
Brand Management
Building strong pillars to make brands profitable, distinct, and memorable
Partnership Management
A master collaborator – internal partners are equally important as external ones
digital
Google Analytics, HubSpot, WordPress, social media monitoring, listening & research
